Understand how AI agents evaluate your business
Measure, benchmark, and improve how AI agents find and act on your website.
Based on Google's agent-friendly guidance, WCAG, Schema.org, the Model Context Protocol, and WebMCP. Built for agencies, SEOs, and local businesses preparing for AI search.
How it works
What we measure
Agents don't experience your design. They read the structure under it. We grade what decides whether an agent can find your site, understand it, and get something done.
Do agents know what's clickable? Real buttons and links instead of styled divs. These are Google's seven agent-friendly rules.
Labeled fields, real submit buttons, required attributes. Without them, an agent can't fill out your form.
Heading hierarchy, landmarks, and JSON-LD so agents parse your services, hours, and ratings.
Online scheduling, and prices an agent can read. "Call us" is a dead end.
llms.txt, AI crawler rules, markdown access, and WebMCP-readiness for what's coming next.
The scan shows the problems. We can implement every fix and keep you current as the standards move.
What that looks like in practice, with one button built two ways:
<div onclick="…">generic · no name, agent skips it<button>Book now</button>button "Book now" · agent can actWhy it matters
Google spent years pushing you to fill out every field of your Business Profile: services, hours, booking, reviews. That data was meant for humans. Now it does a second job: it's what AI agents read. Your GBP is agent-ready by accident.
Your website is the gap. Unlabeled contact forms, "call us" instead of real booking, services buried in paragraphs, divs dressed up as buttons. An agent lands, can't read your services, can't check availability, can't book, and leaves for a competitor whose site works. UC Berkeley found agent task success falls from 78% to 42% on poorly structured pages. For years that was a screen-reader statistic businesses ignored. Now it's lost revenue.
The fix is the accessibility and structured-data work the industry has recommended for twenty years. The only thing that changed is the business case. Read the full guide →
Being agent-ready has two halves: getting found by agents, and being usable once they arrive. You need both.
Learn
Plain-English explainers. What each thing is, why agents care, how to fix it.
The complete 2026 guide for local businesses and the people who build their sites.
GuideWhy a div that looks like a button is invisible to agents — and the fix.
GuideThe for attribute, required fields, and structured booking flows.
GuideService, Offer, hours, FAQ — and a clean map agents can read.